We know that for any square matrix, its trace is the sum of its eigenvalues and its determinant is the product of the eigenvalues. (The eigenvalues could be complex).
Further, if $t$ is an eigenvalue of a Matrix $M$, then $1+t$ is an eigenvalue of $M+I$:
$$\det [(A+I)-(1+t) I] = \det [A-tI]=0$$
Let $A$ be a $n \times n$-matrix of rank $1$.
Since $A$ has rank $1$, it has the eigenvalues $0$ with multiplicity $n-1$ and $\lambda \neq 0$ with mulitplicity $1$.
Thus we get $\det (A) = 1^{n-1} \cdot(\lambda+1)= \lambda+1$ and $\operatorname{tr}(A) = (n-1)\cdot 0+\lambda= \lambda $
This implies the claim.
Edit: (This is more like a comment, but too long)
I see, you want to use that for $\lambda$ an eigenvalue of $M$
$$0= \det(M-\lambda I) = \sum_{i=0}^n b_i (-\lambda)^{n-1} $$
with $b_i$ the sum of all principal minors of order $i$.
In particular $b_0:=1$, $b_1 = \operatorname{tr} M$, $a_n= \det M$.
So for $M=A+I$:
$$ 0= \det (A+I-\lambda I) = (-\lambda)^n + (-\lambda)^{n-1}\operatorname{tr}(A+I)+\det(A+I) + \dots ,$$
and thus for $\lambda=1: $
$$ 0=\det(A) = (-1)^n (1-\operatorname{tr}(A+I)+ \dots) +\det(A+I) + .$$
This implies $$\det(A+I)= (-1)^{n+1} (1-\operatorname{tr}(A) -n+\dots) $$
But I don't see how we can use $\operatorname{rk} A=1$ in order to calculate the remaining summands.