Let $U=\mathbb{C}\setminus \{z\in\mathbb{R};z\leq 0\}$ and let $Z_n$ be the subset of $M_n(\mathbb{C})$ constituted of the matrices without eigenvalues in $U$. We consider the principal log, which is uniquely defined by
for $n=1$. $re^{i\theta}\in U\rightarrow\log(re^{i\theta})=\log(r)+i\theta+2ki\pi$ where $\theta+2k\pi\in (-\pi,\pi)$.
For $n>1$, if $A\in Z_n$ is diagonalizable ($A=Pdiag(\lambda_i)P^{-1}$), then $\log(A)=Pdiag(\log(\lambda_i))P^{-1}$.
Remark 1. "$\log(A)$ is defined" does not imply that $||A-I||<1$.
Remark 2. If $A\in Z_n$, then $tr(A)$ is not necessarily $\log(\det(e^A))$. Indeed, let $n=2$, $A=2i\pi/3I_2$; then $tr(A)=4i\pi/3$ and $\log(\det(e^A))=\log(e^{4i\pi/3})=-2i\pi/3$. Yet, the result is true if $A$ is has only $>0$ eigenvalues.
Remark 3. Even if $AB=BA$ and $A,B\in Z_n$, $\log(AB)$ is not necessarily equal to $\log(A)+\log(B)$. For example, if $n=1$ and $A=e^{2i\pi/3}$, then $\log(A^2)=-2i\pi/3$ and $\log(A)=2i\pi/3$. Yet, if $A,B\in S⁺$ (they are symmetric $>0$) and $AB=BA$ then the result is true.
Proof of your equality (2). You can formally use the last two lines of the Rafael Wagner's post but, beware, that works because $A,B\in S⁺$ implies that $AB$ has only $>0$ eigenvalues (it's the key point!).
For you, it remains to prove (1) or at least have a look on (1); indeed, until now, I think that you are not too tired.
EDIT 1. @Mah , really, you are not serious. I thought you had done a few tests before conjecturing equality (1). I randomly chose positive matrices $ A, B, C $ and on first try, I found that (1) is not checked !! I will not answer your questions any more.
EDIT 2. We assume that the considered matrices are real.
Proposition. Let $A,B\in S^+$ and $U=\log(AB)-\log(A)-\log(B)$. Then equality (2)$\Leftrightarrow$
for every $C\in S$ (the symmetric matrices) $tr(CU)=0$
$\Leftrightarrow \log(AB)+\log(BA)=2(\log(A)+\log(B))$.
Proof. The fact that $S^+$ is open in $S$ gives the first equivalence. Thus $U$ is orthogonal to $S$ for the standard scalar product on $M_n$, that is equivalent to $U$ is a skew-symmetric matrix, and we are done.