$$\lim\limits_{x \to 0} \frac{\sin x}{x}= \cos 0 = 1$$
This result follows from either L'Hospital's rule or by definition of derivative of $\sin x$ at $x=0$. I see widespread accusation that finding the limit this way is circular reasoning. However, I can hardly agree with it. Otherwise, you may as well accuse that summing an Infinite Series by Definite Integral is circular.
In my humble opinion, relating a limit back to the derivative or integral of a function should be a perfectly legitimate (and sometimes very clever) trick. Why is it accused as circular reasoning by so many people?
Furthermore, it seems that a majority of people making this accusation fail to provide a better way to find the limit concerned. Many of their attempts assume the area of a sector to be known. I don't see how assuming the area of sector to be $x/2$ is any better than assuming the derivative of $\sin x$ to be $\cos x$.
Feel free to share your point of view on this.
Below are some discussions on the limit concerned. https://www.maa.org/sites/default/files/pdf/mathdl/CMJ/Richman160-162.pdf http://forums.xkcd.com/viewtopic.php?t=112236