If we have a number line of numbers between say -3 and 3 (-3 -2 -1 0 1 2 3) and we multiply by a factor $k$ then the positive values will become $k, 2k, 3k$ respectively with 0 remaining zero. If the same is done to the negative values we have $(k)(-1) , (k)(-2), (k)(-3)$ which are $-k, -2k, -3k$ respectively since the negative implies they are opposite sides of the $0$.
What I fail to understand is if I multiply by $(-1)$ to all the terms, the positives will become negative (by the additive inverse property of numbers). But how do the values of $(-1)(-1), (-2)(-1), (-3)(-1)$ become $1, 2, 3$? What is the intuition behind this?
I am doing this without knowing that the product of two negatives is positive.