There are two ways to look at the ones.
Algebraically, we are using the properties of determinant to express the area of a triangle $T$ with vertices at $A : (x_1,y_1)$, $B : (x_2,y_2)$, $C : (x_3,y_3)$ in a simpler form:
$$\verb/Area/(T) = \frac12
\left|
\begin{matrix}
x_2 - x_1 & y_2 - y_1\\
x_3 - x_1 & y_3 - y_1\\
\end{matrix}\right|
=
\frac12
\left|
\begin{matrix}
0 & 0 & 1\\
x_2 - x_1 & y_2 - y_1 & 1\\
x_3 - x_1 & y_3 - y_1 & 1\\
\end{matrix}\right|
= \frac12
\left|
\begin{matrix}
x_1 & y_1 & 1\\
x_2 & y_2 & 1\\
x_3 & y_3 & 1\\
\end{matrix}\right|
$$
Geometrically, we can embed $\mathbb{R}^2$ as the plane $z = 1$ in $\mathbb{R}^3$. The vertices of $T$ becomes the points $A' : (x_1,y_1,1)$, $B' : (x_1,y_2,1)$, $C' : (x_3,y_3,1)$ on $\mathbb{R}^3$.
Let $T'$ be the tetrahedron spanned by $A', B', C'$ and origin $O : (0,0,0)$.
The area of $T$ is 3 times the volume of tetrahedron $T'$.
The volume of $T'$ is $\frac16$ of the volume of the parallelepiped $P$ with one vertex at $O$ and spanned by the 3 vectors $A', B', C'$. Since the volume of a parallelepiped can be expressed as a cross product which equals to corresponding determinant, we have:
$$\verb/Area/(T) = 3\verb/Volume/(T') = \frac{3}{6}\verb/Volume/(P)
= \frac12
\left|
\begin{matrix}
x_1 & y_1 & 1\\
x_2 & y_2 & 1\\
x_3 & y_3 & 1\\
\end{matrix}\right|
$$
In certain sense, the introduction of ones here reflect the possibility
to express geometric relations for objects living on the plane as geometric relations on $\mathbb{R}^3$. It allows one to look at plane geometry problem from a completely different angle and offer us new insight how to solve a problem.