If we consider a rank 1 tensor $T \in (\mathbb{R}^n)^\ast \otimes \mathbb{R}^n$, then there exist a linear functional $f \in (\mathbb{R}^n)^\ast$ and a vector $u \in \mathbb{R}^n$ such that $T = f \otimes u$. There are two canonical ways to interpret $T$:
1) As a bilinear map $T:\mathbb{R}^n \times (\mathbb{R}^n)^\ast \to \mathbb{R}$ such that $T(x,g) = f(x)\cdot g(u)$.
2) As a linear map $T:\mathbb{R}^n \to \mathbb{R}^n$ such that $T(x) = f(x) \cdot u$.
With respect to the second interpretation, we know it is possible to realize $T$ as a $n \times n$ matrix. In fact, there is a unique vector $v \in \mathbb{R}^n$ which we can associate with $f$, such that $f(x) = v^Tx$ for all $x \in \mathbb{R}^n$. Then the matrix associated to $T$ is $uv^T$, so $T(x) = uv^T \cdot x$ for all $x \in \mathbb{R}^n$. All this is standard in tensor theory.
Also it is possible to consider a generic $T \in V_1 \otimes \ldots \otimes V_k$ in coordinates (all $V_i$ are real vector spaces with dimension $\dim V_i = n_i$). Given basis $e_{i1}, \ldots, e_{in_i} \in V_i$ for each $i=1 \ldots k$, we define $t_{i_1 i_2\ldots i_k} = T(e_{1i_1}, e_{2i_2}, \ldots, e_{ki_k})$. The $k$-dimensional matrix formed by the values $t_{i_1 i_2 \ldots i_k}$ is the tensor $T$ in coordinates.
Now, back to the case $T \in (\mathbb{R}^n)^\ast \otimes \mathbb{R}^n$ with rank 1, the representation $T = uv^T$ as a matrix is clearly the coordinate representation of $T$ in the canonical basis and its corresponding dual basis. The problem is that I tried to construct this explicitly and I always get the transpose of $T$. Let me clarify with a example.
Let $T \in (\mathbb{R}^2)^\ast \otimes \mathbb{R}^2$ such that $$T = \left[\begin{array}{cc} 1 & 2 \end{array}\right] \otimes \left[ \begin{array}{c} 3\\ 4\\ \end{array}\right], $$ where $[1 \ 2]$ stands for a linear functional in $(\mathbb{R}^2)^\ast$ (considered as a row vector). Since $e_1=(1,0), e_2=(0,1)$ is the canonical basis of $\mathbb{R}^2$, its dual basis is given by $dx_1, dx_2$, where $dx_1(x,y) = x$ and $dx_2(x,y) = y$.
Supposedly the coordinates of $T$ are $$t_{11} = T(e_1, dx_1) = 3$$ $$t_{12} = T(e_1, dx_2) = 4$$ $$t_{21} = T(e_2, dx_1) = 6$$ $$t_{22} = T(e_2, dx_2) = 8.$$
Then we conclude the matrix representation of $T$ is
$$\left[\begin{array}{cc} 3 & 4\\ 6 & 8\\ \end{array}\right],$$ which is not correct since
$$T = \left[ \begin{array}{c} 3\\ 4\\ \end{array}\right] \left[\begin{array}{cc} 1 & 2 \end{array}\right] = \left[ \begin{array}{cc} 3 & 6\\ 4 & 8\\ \end{array}\right].$$
Why is that happening and how can I fix? Thank you very much.