If we introduce $j$ for $\frac{1}{0}$, then $\frac{2}{0}$ will be $2j$ and $\frac{3}{0}$ will be $3j$ ,etc.
So, I'm asking to call the solution of $x\cdot 0=1$ $j$ and discover properties of $j$ just like we did with $i$.
But, if we say $j\cdot 0=1$ for some $j$, then, since for any $j$, $j\cdot 0=0$, so it will give the contradiction $0=1$.
But, we can mend the rules for $j$. I mean, we follow the rule $\sqrt{a}\cdot \sqrt{b}=-\sqrt{ab}$ for negative $a$ and $b$. If we don't follow this rule, then this contradiction happens:
Let's suppose $i$ exists.
Then $i^2=\sqrt{-1}\cdot \sqrt{-1}=\sqrt{(-1)(-1)}=\sqrt{1}=1$, which is a contradiction, because we've assumed $i^2=-1$. So, $i$ does not exist.
But we changed the rules for $i$ to avoid this contradiction.
Then, why can't we change the rules for $j$ to avoid contradictions? I mean, we can say $x\cdot 0=0$ only if $x\neq j$.
EDIT: As a side note, why can't we define $\frac{1}{0}$ to be $\infty$? It seems soo.. intuitive to say that $\frac{1}{0}=\infty$ and $\frac{1}{\infty}=0$,