I have stumbled upon the following fact, easily confirmed numerically: The $q$-Pochhammer symbol $(a;z)_L$ with $z$ given by the $L$th root of unity, $$ (a;\mathrm{e}^{2\pi i/L})_L = \prod_{n=0}^{L-1} \left(1 - a \, \mathrm{e}^{2\pi i n/L}\right)\,\text{,} $$ obeys $$ (a;\mathrm{e}^{2\pi i/L})_L = 1 - a^L\,\text{,} $$ apparently for all complex $a$ and positive integer $L$.
Does this identity have a name? Can anyone provide a proof? (I can prove it when $L$ is an exact power of $2$, but the result is more general. I also have a "proof" using contour integration, but it involves a couple of dubious steps.)