Let's say I want to calculate the surface area of a sphere. For simplicity, let's just use the unit sphere. A naïve argument might go like this. Let's say I mark the north and south "poles" and draw half of a great circle, which has length $\pi$. I could say that since I need to go all the way around the sphere, I need to multiply this by $2\pi$ (the circumference of the equator). Therefore, the surface area of the unit sphere is $2\pi^2$.
Now, as we all know it should be $4\pi$. Let's say we do an integral, using the following parametrization:
$$ T(\theta, \phi) = \begin{pmatrix} \sin \phi \cos \theta \\ \sin \phi \sin \theta \\ \cos \phi \end{pmatrix}, $$
with $0 \le \phi \le \pi$ and $0 \le \theta \le 2\pi$. If we work out all the formulas, we get that $$Area(S^2) = \int_0^{2\pi} \int_0^\pi \sin \phi\ \mathrm{d}\phi \ \mathrm{d}\theta = 2\pi \int_0^\pi \sin \phi\ \mathrm{d}\phi.$$
The $2\pi$ is there all right, but it multiples not $\pi$ but $\int_0^\pi \sin \phi\ \mathrm{d}\phi$, which equals $2$. Where does this come from? In other words, why is it wrong to just multiply $2\pi$ by half the length of a great circle? It would be great if there was a geometric explanation, with as little calculus as possible involved.