If you dig straight down into the Earth, where do you end up? What if we take into account the Earth's rotation?
A silly example of a G-equivariant map f from X to Y takes X=Y={ (x,y) : x,y in R s.t. x2+y2 = 1 } to be the unit circle, and G to be the full group of rotations (and reflections, if you'd like) of X. Taking f(x,y) = (−x,−y) to be the "antipodal" or opposite point of x turns out to be G-equivariant, since the "opposite" of a point is defined intrinsically. This f is not invariant, but is equivariant.
You can do the same thing for any ball or sphere, and G can be any subgroup of the isometry group. For instance take X=Y=S2 to be the sphere, and take G to be a group of rotations with a common axis of rotation. If you want to know where you get after drilling straight down into the earth, you could ask before the Earth rotates or after, but it wouldn't really matter, since the opposite point rotates at the same rate.