Key reference is the following:
Let's investigate real-valued functions $f(x)$ with the following (additive) property for all $\,a,b$ : $$ f(a+b)=f(a)+f(b) $$ It trivially follows that ($m,n$ are naturals): $$ f(a)=f(a-b+b)=f(a-b)+f(b) \quad \Longrightarrow \quad f(a-b)=f(a)-f(b) \\ f(a-a)=f(a)-f(a) \quad \Longrightarrow \quad f(0)=0 \\ f(n.a)=f(a+a+ ...+a)=f(a)+f(a)+ ... +f(a) \quad \Longrightarrow \quad f(n.a)=n.f(a) \\ f(1)=f(n/n)=n.f(1/n) \quad \Longrightarrow \quad f(1/n)=1/n.f(1) \\ f(m/n)=m.f(1/n)=m/n.f(1) \quad \Longrightarrow \quad f(m/n)=m/n.f(1) \\ f(-m/n)=f(0)-m/n.f(1) \quad \Longrightarrow \quad f(-m/n)=-m/n.f(1) $$ We conclude that $f(x)$ must be of the following form: $$ f(x) = c\cdot x \quad \forall\, x \; \mbox{rational} , \, c \; \mbox{real} $$ But there is another way of deriving this. Let $x$ and $h$ be rational, while assuming that it's possible to differentiate on the rationals (why not): $$ f'(x) = \lim_{h\to 0} \frac{f(x+h)-f(x)}{h} = \lim_{h\to 0} \frac{f(h)}{h} = \lim_{h\to 0} \frac{h}{h} f(1) = f(1) $$ With the boundary condition $f(0)=0$ giving the same result as before : $f(x) = c\cdot x$ .Now suppose that a (real) physicist is looking at this. What would he say? We have just solved an ordinary differential equation, isn't it? So why wouldn't the outcome be valid on the reals as well?
I am somehow at lost why there would be other than linear real-valued functions as the solution.
Q : Can somebody clarify about the supposed alternatives?
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Disclaimer. I'm an absolute nitwit if it comes to measure theory. I've tried to learn something about it via the internet, but it seems that they have caused me running around in circles; I really have no idea where to start or where to end.