Just a note, I'm using Dummit and Foote (specificially second edition Prentice Hall, section 6.3 "A word on free groups") as my reference material. I also found a similar question here, but this is more concerned with why one would show uniqueness of the isomorphism. Anyway, I'll get to it.
In the text, $F(S)$ is the group of all the reduced words constructed by elements in $S$ and their inverses with the group operation essentially concatenation of words. After the construction of this group, the universal property is stated and proven. All of this I am ok with.
My confusion stems from the corollary of this theorem, which states
$F(S)$ is unique up to a unique isomorphism which is the identity map on the set $S$.
I'm confused because as far as I can tell, $F(S)$ was contructed in an unambiguous way. It is the set of all reduced words constructible from $S\cup S^{-1}\cup\{1\}$ with concatenation as the group operation. Why do you then want to show $F(S)$ is unique? Where is the ambiguity in the construction that I am missing?