This question is inspired by and/or a generalization of this question about the "reciprocal addition" operation.
Consider the following:
One is tempted to say multiplication is simply "addition under the logarithm", in the sense that $z = x y$ if and only if $\log z = \log x + \log y$ (for positive reals, anyway).
Convolution is simply pointwise multiplication under the Fourier transform: $h = f*g$ iff $\hat h = \hat f\hat g$.
Relativistic velocity addition is just regular addition under the map $\tanh^{-1}(\cdot/c)$.
"Reciprocal addition", $(x,y)\mapsto\cfrac1{\frac1x+\frac1y}$, is just addition under the reciprocal.
In general, given a binary operation $\oplus$ and a bijection $f$, one can construct a new operation "$\oplus$ under $f$" as $(x,y)\mapsto f^{-1}(f(x)\oplus f(y))$.
Commutativity and associativity are automatically inherited from the original operation, and the identity element is the inverse image of the original identity (if it exists). Of course, one can easily generalize this to $n$-ary operations. My question is twofold:
Does this idea of "performing an operation under the action of a bijection" have a standard name, perhaps in some specialized context? Can it be considered a group-theoretic conjugation? A differential-geometric pullback? Some category-theoretic operation?
What would be a good thing to call it in general? Ideally one would like to be able to say "this operation is just multiplication blah blah the logarithm, so naturally it's commutative and associative and the identity is $e$" in a way that people would be likely to get what you mean.