I am struggling with the following group geometry question. I am given that: A simililarity transformation is a non-constant map $\varphi : \mathbb{R^2} \to \mathbb{R^2}$ that leaves the ratios of distances invariant: for all $a,b,c,d \in \mathbb{R^2}$ with $a \neq b$ and $c \neq d$ we have $\frac{|\varphi(a)-\varphi(b)|}{|a-b|} = \frac{|\varphi (c)-\varphi(d)|}{|c-d|}$.
I have to use the isometries on $\mathbb{C}$, and prove the following:
1) The similarity transformation multiplies all distances by the same positive factor $k$, so basically $|\varphi (a)- \varphi (b)| = k|a-b|$.
2) The set of all similarity transformations $Sim(\mathbb{R}^2)$ is a subgroup of the permutation group $S(\mathbb{R}^2)$.
I am failing to understand how I can use the isometries on $\mathbb{C}$ for this, if someone can perhaps explain simply its relation to rotations, translations, etc in $\mathbb{R}^2$, that would clarify a lot I think.