Everything can be defined in terms of universal properties! Namely, every object is the unique object, up to unique isomorphism, which is exactly like that object. More precisely, let $x$ be an object in a category. Then $x$ is the universal object equipped with an isomorphism to $x$ (namely the identity). (As Martin Brandenburg says, by the Yoneda lemma this is equivalent to saying that $x$ is the universal object such that the functor it represents is equipped with a natural isomorphism to $\text{Hom}(x, -)$, so this is not as vacuous a statement as it first appears if you first describe $\text{Hom}(x, -)$ some other way and then ask whether it is representable.)
More seriously, if you want to develop your intuition, I think the best thing is to become familiar with a lot of examples. Look at your favorite categories and try to figure out what the products, coproducts, limits, colimits, etc. are in that category. Look at your favorite functors and try to figure out if they have left or right adjoints (equivalently if they are left or right adjoints). If they map to $\text{Set}$, figure out if they're representable and, if so, what the representing object is. And so forth. Gradually you'll become better able to recognize when something is or ought to be defined universally.
An important example to keep in mind is the tensor product $V \otimes W$ of two vector spaces. This has a universal property, but it's not obvious: the tensor product is neither the product nor the coproduct in $\text{Vect}$. (The actual universal property comes from a formalization of what it means for a map to be bilinear; one way to do this comes from the tensor-hom adjunction.)
If that's old hat for you, try the tensor product $A \otimes B$ of two noncommutative rings. This also has a universal property and it's also not obvious: the tensor product is neither the product nor the coproduct in $\text{Ring}$. (But there's also no tensor-hom adjunction here!)