By the definition of matrix multiplication, every column in the matrix $B$ is a solution to the homogeneous equation $A{\bf x} = {\bf 0}$, since $AB = {\bf 0}$. In other words you can say that the span of columns of $B$ is a subset of the span of the solutions of the equation $A{\bf x} = {\bf 0}$.
To clear it up, $W_B^c \subseteq P(A)$, when $W_B^c$ is the span of the columns of $B$, and $P(A)$ is the span of the solutions of the equation $A{\bf x} = {\bf 0}$.
From here you know that the dimension of $W_B^c$ is smaller or equal to the dimension of $P(A)$, $\dim(W_B^c) \leq \dim(P(A))$. Also, the span of the columns is the rank of columns of $B$ in other words. Combine that with $\dim(P(A)) = n - \rho(A)$ and you get $\rho(B) \leq n - \rho(A)$ which is what you were looking for $\rho(A) +\rho(B) \leq n$.