I don't see anything circular in comparing areas to get the inequality $\sin x < x < \tan x$ for $0 < x < \pi/2$. However we need to be very cautious in defining the symbols $\sin x, \tan x$ properly given $x$ a real number.
The approach based on areas goes like this. Using the concept of definite integrals it can be proven that a sector of a circle has an area. This does not require anything beyond the continuity of the function $\sqrt{1 - x^{2}}$ in interval $[0, 1]$. In particular justification of the area of a circle is not dependent on the definition of trigonometric functions and $\pi$.
Next consider a unit circle with origin $O$ as center and let $A$ be the point $(1, 0)$. Let $P$ be any point on the circle. For our purposes it is sufficient to consider $P$ to be in first quadrant. Let the area of sector $AOP$ be $y$ so that $y > 0$. Also let $x = 2y$ and then by definition the point $P$ is $(\cos x, \sin x)$. This is the usual definition of trigonometric functions as studied at the age of 15 years or so.
Note that some textbooks base the definition of $\sin x, \cos x$ on the basis of length of arc $AP$ which is $x$. The definition is equivalent to the one based on areas of sectors, but comparing areas of figures is simpler than comparing the length of arcs (at least in this context). Consider the tangent $AT$ to unit circle at point $A$ such that $OPT$ is a line segment. Also let $PB$ be a perpendicular to $OA$ and $B$ is the foot of this perpendicular. Now it is easy to show that $$\text {area of }\Delta AOP < \text{ area of sector }AOP < \text{ area of }\Delta AOT$$ (because each region is contained in the next). However it is very difficult to compare the length of arc $AP$ with the length of line segments $PB$ and $AT$ (because there is no containment here).
The above inequality leads to $$\sin x < x < \tan x$$ from which we get $\sin x \to 0$ as $x \to 0$ and then $\cos x = \sqrt{1 - \sin^{2}x} \to 1$. Further the inequality is equivalent to $$\cos x < \frac{\sin x}{x} < 1$$ and hence $(\sin x)/x \to 1$ as $x \to 0$.
Update: It appears from OP's comments that the relation between length of an arc of a circle and area of corresponding sector is something which can't be proven without using any analytic properties of circular functions. However this is not the case.
Let $P = (a, b)$ be a point on unit circle $x^{2} + y^{2} = 1$ and let $A = (1, 0)$. For simplicity let's consider $P$ in first quadrant so that $a, b$ are positive. Then the length of arc $AP$ is given by $$L = \int_{a}^{1}\sqrt{1 + y'^{2}}\,dx = \int_{a}^{1}\frac{dx}{\sqrt{1 - x^{2}}}$$ The area of the sector $AOP$ is given by $$A = \frac{ab}{2} + \int_{a}^{1}\sqrt{1 - x^{2}}\,dx$$ We need to prove that $L = 2A$. We will do this using the fact that $b = \sqrt{1 - a^{2}}$ and using integration by parts.
We have
\begin{align}
\int\sqrt{1 - x^{2}}\,dx &= x\sqrt{1 - x^{2}} - \int x\cdot\frac{-x}{\sqrt{1 - x^{2}}}\,dx\notag\\
&= x\sqrt{1 - x^{2}} - \int \frac{1 - x^{2} - 1}{\sqrt{1 - x^{2}}}\,dx\notag\\
&= x\sqrt{1 - x^{2}} - \int \sqrt{1 - x^{2}}\,dx + \int \frac{1}{\sqrt{1 - x^{2}}}\,dx\notag\\
\Rightarrow \int\sqrt{1 - x^{2}}\,dx &= \frac{x\sqrt{1 - x^{2}}}{2} + \frac{1}{2}\int \frac{dx}{\sqrt{1 - x^{2}}}\notag\\
\end{align}
Hence $$\int_{a}^{1}\sqrt{1 - x^{2}}\,dx = - \frac{a\sqrt{1 - a^{2}}}{2} + \frac{1}{2}\int_{a}^{1}\frac{dx}{\sqrt{1 - x^{2}}}$$ or $$\int_{a}^{1}\frac{dx}{\sqrt{1 - x^{2}}} = 2\left(\frac{ab}{2} + \int_{a}^{1}\sqrt{1 - x^{2}}\,dx\right)$$ or $L = 2A$ which was to be proved.
Contrast the above proof of relation between length and area with the following totally non-rigorous proof. Let the length of arc $AP$ be $L$. Then the angle subtended by it at the center is also $L$ (definition of radian measure). Divide this angle into $n$ parts of measure $L/n$ each and then the area of sector $AOP$ is sum of areas of these $n$ sectors. If $n$ is large then area of each of these $n$ sectors can be approximated by area of the corresponding triangles and this area is $$\frac{1}{2}\sin (L/n)$$ so that the area of the whole sector $AOP$ is $(n/2)\sin(L/n)$. As $n \to \infty$ this becomes $L/2$ and here we need the analytic property of $\sin x$ namely $(\sin x)/x \to 1$ as $x \to 0$. Therefore area can't be the basis of a proof of this limit. This is perhaps the reason that proofs for limit formula $(\sin x)/x \to 1$ looks circular.
A proper proof can't be done without integrals as I have shown above. Hence the proof that $(\sin x)/x \to 1$ depends upon Riemann integration and definition of $\sin x, \cos x$ as inverses to the integrals. This is same as $e^{x}$ is defined as inverse to integral of $1/x$.
Also see my another answer to a similar question.