We are trying to find the unit vector emanating from $(x, y)$ along the direction in which $x^2+y^2-1$ remains constant or the direction of a unit vector in $R^2$ which is such that the rate of change of the function $f(x, y): = x^2+y^2-1$ is equal to zero.
This interpretation is a result of the implicit function theorem according to which if $\phi$ is a function such that $f(x, \phi (x)) = c$ where c is some constant, then $${dy\over dx} = {d\phi(x)\over dx} -{f_x(x, y)\over f_y(x, y)}$$ and ${f_x(x, y) \ i + f_y(x, y) \ j\over {{[(f_x(x, y))^2+(f_x(x, y))^2]}^{1/2}}} = {{d\phi (x)\over dx} \ i- j\over {{({d\phi (x)\over dx}^2+1)}^{1/2}}}$ will give you the unit normal vector to $y = \phi (x)$ .Computing ${dy\over dx}$ may even help you to find the direction of the unit tangent vector to the curve $y = \phi (x)$
In other words, for any point $(x, y) \ \epsilon \ R^2$, ${dy\over dx}$ at that point gives you the slope of the line passing through the point $(x, y)$ along which the rate of change of $x^2+y^2-1$ is maximum.