As pointed out already in another answer, a ring in which $1=0$ just consists of a single element as for example
$$a=1a=0a=(0+0)a = (1+1)a= a+a$$
shows $0=a$ for each $a$.
And, one does not want this structure, just $\{0\}$, to be a field, since this would be inconvenient, since then on would one would write all the time let $K$ be a field other than the trivial field, instead of just writing let $K$ be a field.
For example, there is no reasonable notion of a (non-trivial) vectorspace over that "field" so what is $K^2,K^3$ and so on in that case? Again the trivial vectorspace, but then the dimension of $K^n$ is not $n$ anymore for this "field".
Polynomials over that ring make not much sense either and one can continue in this way.