I have an ideal in $k[[x,y]]$, and I know that it contains $x$ but isn't $\langle x \rangle$ (here $k$ is a field, maybe not alg closed). This means that my ideal must be of the form $\langle x ,y^n \rangle$ for some $n$.
This is not hard to prove, but a proof isn't what I'm looking for. What I want is the suitable commutative algebra lingo: how do I explain this fact in as few words as possible? What more general principle is at work?