The usual convention is to give addition and subtraction equal precedence, evaluating them from left to right. So we start with multiplication ($10 \cdot 10$), then do the addition and subtraction from left to right to get $(100 - 10) + 10 = 100$.
If we were to take the acronym PEMDAS (BODMAS, BIDMAS, etc.) literally, it would seem that addition should be evaluated before subtraction. In this case we would get $10 \cdot 10 - 10 + 10 = (10 \cdot 10) - (10 + 10) = 80$. But this would not be correct; despite A being listed before S in the acronym, the intention is that they be given equal precedence and evaluated left to right.