You said it yourself in the question: use L'Hospital's Rule applied to $$\lim_{x\to0^+}\frac{\int_x^1\frac{f(t)}{t^{\alpha+1}}\,dt}{1/x^{\alpha}}$$
The numerator and denominator each approach $\infty$, given your conditions on $f$.
EDIT: The denominator approaches $\infty$ simply because $\alpha$ is positive.
If $f(0)$ is nonzero, then $f$ is bounded below by some positive $\epsilon$ in a neighborhood of $0$. So the integral is bounded below by $\epsilon\int_x^\delta\frac{1}{t^{\alpha+1}}\,dt+\int_{\delta}^1\frac{f(t)}{t^{\alpha+1}}\,dt$ which diverges to infinity as $x$ approaches $0^+$, since the power of $t$ is greater than $1$.
(And if $f(0)=0$ the numerator might not approach $\infty$. But it still approaches something since $f$ is integrable on $[0,1]$ and $t^{\alpha+1}$ is monotonic. Let's call it $L$. Then L'Hospital's Rule is not needed - the OP's limit is $0\cdot L$, or just $0$. This is consistent with the formula given below when $f(0)\neq0$.)
The result is
$$\begin{align}\lim_{x\to0^+}\frac{\int_x^1\frac{f(t)}{t^{\alpha+1}}\,dt}{1/x^{\alpha}}&=\lim_{x\to0^+}\frac{\frac{d}{dx}\int_x^1\frac{f(t)}{t^{\alpha+1}}\,dt}{\frac{d}{dx}1/x^{\alpha}}\\
&=\lim_{x\to0^+}\frac{-\frac{d}{dx}\int_1^x\frac{f(t)}{t^{\alpha+1}}\,dt}{\frac{d}{dx}x^{-\alpha}}\\
&=\lim_{x\to0^+}\frac{-\frac{f(x)}{x^{\alpha+1}}}{-\alpha x^{-\alpha-1}}\\
&=
\lim_{x\to0^+}\frac{f(x)}{\alpha}\\
&=\frac{f(0)}{\alpha}
\end{align}$$