All I've ever used is CW, and a some SSB; even then always replying; haven't seen much difference there in the manner of the QSO. But there are other modes which I have not used, and some that are superseded/not available in VU land.
Apart from the obvious differences in equipment & perception, what differences in protocol are applicable to a QSO over A3F (double sideband full carrier amplitude modulation with video) as compared to J3E (single sideband telephony with suppressed carrier)?