Using the Pohlig-Hellman cipher, you encrypt your message $M = 3$ using an encryption key $(e,n) = (7,11)$. The encryption is $C = M^e \mod n = 3^7 \mod 11=9$.
You decrypt with a decryption key $(d,n) = (3,11)$, such that $e\cdot d = 1 \mod (n-1)$. Since $3 \cdot 7 \mod (11-1) \equiv 21 \mod 10 \equiv 1$, this is satisfied.
So, to decrypt, compute $9^3 \mod 11 \equiv 3$, which was your $M$. You're done.
It looks like you are confusing the Pohlig-Hellman exponentiation cipher with the Pohlig-Hellman theorem used to solve a discrete logarithm problem. These are related problems.
You use the Pohlig-Hellman algorithm when you want to solve $g^x = h \mod p$, where $g,h$ are in a finite field $\mathbb{F}^*_p$, $g$ is a primitive root and $p$ is a prime. When $p-1$ factors into a bunch of small primes, you can solve several smaller discrete logarithm problems and reassemble $x$ from the solutions to those smaller problems via the Chinese remainder theorem.
Also, make sure you know why you're using this cipher in the first place.