I've noticed that all the views here appear to only present salvation as substitutionary atonement, which is one scriptural portrayal of salvation among many others (adoption, Christus Victor, recapitulation, theosis, etc.). There is nothing wrong with this portrayal, but it was never used in the same sense we have it today in the Church prior to the 11th century (thank you Anselm and Aquinas).
I think that the gospel presentation is somewhat contextual. Even our language is contextual ('Jesus' is a Greek rendering of 'Yeshua,' best transcribed into English as 'Joshua'). For some cultures and individuals, adoption may best help them connect with God's love for us in Christ, while in others Christus Victor may best help. None of these views are invalid by any means, we must simply remember that they are all attempts at explaining the miraculous and profound mystery of salvation.
I've found that without any context of the biblical narrative, simply presenting the 'Four Spiritual Laws' tends to create an individualistic message devoid of things like repentance, baptism, becoming part of His Body (the Church), becoming citizens of His kingdom, becoming disciples/apprentices of Jesus, the return of Christ, and the future hope of a bodily resurrection. The gospel challenges Western culture and shares how God's kingdom is breaking into this world, invading enemy territory. I don't really present the Gospel under a minute anymore, but I can give snapshots of it and point people to Jesus, mostly through parables. If we reflect, Jesus did the same. He didn't try to tell the whole story, He told parables to provoke thought and to challenge people, then He moved on. Those who wished to follow, did so (and even then He turned many away because they would not forsake all for the sake of the kingdom).
I think we do a disservice to our faith when we condense it into a short presentation. The gospel is all about becoming connected to a person, Jesus Christ, not just a historical event. Not to mention, the condensed gospel message has been used in America for quite some time now. We can see its fruit in American Christianity today: an individualistic faith (all I need is me and Jesus) where God came to help ME fulfill MY purpose. Not to die to myself and follow His purposes....