Should FIDE be the one to promote chess. Or USCF and other national NCFs?
Should it be tournament promoters who profit from more players attending?
Is it the job of local clubs to promote chess?
All of the above??
I have seen local clubs fail because they promote chess instead of promoting the club for the benefit of the players in their town. I see small towns have successful clubs with no dues and many rated events with dozens of players , when some larger cities charge too much, throw the dues money around like they printed it, and rarely have a rated tournament which is usually very poorly attended.
Clearly tournament promoters need to promote chess so they can generate profits.
FIDE needs to promote chess with less urgency as they are the one in charge of chess and the size is less important to them, but still significant.
National federations would tend to be in the middle although IMHO leaning more to needing the members to pay dues so they can survive and thrive.
Now I see that some schools promote chess. WHY?