How do addresses that refer to a web site work?

Question

Some bitcoin addresses on blockchain.info refer to an external website, see e.g. here:

One of the addresses in this transaction is:

This blockchain.info page shows the address as English text instead of a Base58 encoded string.

How does this work?

Ah yes, it was already answered. Should I delete my question? Thanks! — pors, Nov 04 '14 at 17:57

score 1 · Answer 1 · answered Nov 04 '14 at 17:33

1

You can add a tag to your address here https://blockchain.info/tags

It will be shown on bc.i site

answered Nov 04 '14 at 17:33

amaclin

1 Answers1