OK, suppose you know some calculus but you fall asleep as your professor talks about the exponential function. Your true love is algebra and you've noticed the following:
$x \mapsto x^{-1}$ is a homomorphism of multiplication. You look at different forms of the function on algebraic objects,
$\Bbb R^* \to \Bbb R^*$
$(0, +\infty) \to (0, +\infty)$
$(0, 1] \to [1, +\infty)$
taking the inverse of a product to the product of the inverses.
As you study the mapping $(0, +\infty) \to (0, +\infty)$ you find it interesting to look at how the set
$\{\dots,6^{-1},5^{-1},4^{-1},3^{-1},2^{-1},1^0,2^1,3^1,4^1,5^1,6^1,\dots\}$
is mapped under inversion. It looks like multiplying by $-1$ on $\Bbb Z$, and as you explore it further, you wonder if you can create a homomorphism that takes multiplication to addition,
$(0, +\infty) \to \Bbb R$
that somehow uses the inversion function $1/x$. You are looking for a function that dilates and is negative when operating on arugments less than $1$, is equal to $0$ at $1$, and is a contraction and positive when operating on arguments greater than $1$.
But $1/x$ is greater than $1$ and explodes near 0 when $x \lt 1$, and is less than $1$ and shrinks to zero near $+\infty$ when $x \gt 1$. With a flash of insight you think, just maybe, the function
$F(x) =\int_1^x u^{-1}du$
will do the trick. It feels like it will stretch $(0, +\infty) \to \Bbb R$ in the right way and it takes $1$ to $0$ with $F^{'}(1) = 1$.
OK, time to see if integrating a multiplicative homomorphism with the lower limit the identity $1$ will give you a new homomorphism that takes multiplication to addition.