I believe the confusion is due to notation. Let's focus on the case when $f:X\to X$ is differentiable, where $X$ is the closed interval or the circle, as the OP is interested in one-dimensional dynamics. (Though note that the formula works (at least) for a differentiable map on an arbitrary differentiable manifold, when derivatives are interpreted as differential operators. Also note that traditionally the theory of Lyapunov exponents require a bit more than the existence of $f'$ (e.g. that it be $log$-integrable for systems whose time parameter is one dimensional).)
If $x\in X$, we have its orbit under $f$, and this orbit is parameterized by powers (w/r/t composition) of $f$. Thus we have a sequence defined recursively by
$$x_\bullet: \mathbb{Z}_{\geq0}\to X, x_0=x, x_{n+1}=f(x_n).$$
The common notation for this is $x_n=f^n(x)$.
Next recall the chain rule: $(f\circ g)'(x)=f'(g(x)) g'(x)$; more succinctly $(f\circ g)'=f'\circ g \,\cdot\, g'$, where $\cdot$ denotes pointwise multiplication. To get a better idea for the derivative of the composition of many maps, let's also write down the case of three functions:
\begin{align*}
(f\circ g\circ h)'
= (f \circ (g\circ h))'
= f'\circ (g\circ h) \,\cdot\, (g\circ h)'
= f'\circ (g\circ h) \,\cdot\, g'\circ h \,\cdot\, h'
\end{align*}
In particular if we have $f$ composed with itself three times this gives
$$(f^3)'(x_0)=f'(f^2(x_0))f'(f(x_0))f'(x_0) = f'(x_2) f'(x_1) f'(x_0).$$
Now in one dimension derivatives are numbers and in particular they commute, whence we get $(f^3)'(x_0)=f'(x_0)f'(x_1)f'(x_2)$ (Though in my opinion it is better to not get used to this ordering).
I hope this much is sufficient for the OP to get the general formula by induction.
In fact, there is nothing special about iterating one fixed map (neither for this particular formula nor the theory of Lyapunov exponents); one can consider instead a nonautonomous system which is given by a sequence of maps $f_\bullet:\mathbb{Z}_{\geq0}\to \{\text{differentiable functions from } X \text{ to } X\}$ and define the orbit of $x$ like so:
$$x_\bullet: \mathbb{Z}_{\geq0}\to X, x_0=x, x_{n+1}=f_n(x_n).$$
As another exercise it is also lots of fun to write the formula for $(f^n)^{(k)}= \dfrac{d^k (f^n)}{dx^k}$ (or indeed $\left(\left(\left(f^{n_1}\right)^{(k_1)}\right)^{n_2}\right)^{(k_2)}$).