Claim 1. If $f$ is continuous at $0$, then $f$ is continuous everywhere.
Proof. Note that $$f(x + h) - f(x) = f(x)f(h) - f(x) = f(x)[f(h) - f(0)]$$
for all $x, h \in \Bbb R$. Thus, if $f$ is continuous at $0$, then taking limit $h \to 0$ above show that $f$ is continuous at $x$. $\Box$
Claim 2. $f$ is continuous at $0$. Thus, $f$ is continuous everywhere.
Proof. Here's where we use monotonicity for the first time.
Since $f$ is monotonic, the limits $\lim_{h \to 0^+} f(h)$ and $\lim_{h \to 0^-} f(h)$ exist.
It suffices to show that both are equal $f(0)$, i.e., equal to $1$.
Since we already know the existence of the limit, we can use the fact that $$\lim_{h \to 0^+}f(h) = \lim_{n \to \infty} f\left(\frac{1}{n}\right).$$
Note that $$f(1) = f\left(\underbrace{\frac{1}{n} + \cdots + \frac{1}{n}}_{n \text{ times}}\right) = \left[f\left(\frac{1}{n}\right)\right]^n.$$
Thus, $$f\left(\frac{1}{n}\right) = f(1)^{1/n}.$$
Note that since $f(1) > 0$, we see that the above limit is $1$ as $n \to \infty$. This shows us that $$\lim_{h \to 0^+} f(h) = 1,$$
which is (half of) what we want.
To see the same for the other limit, note that $$f(x)f(-x) = f(0) = 1$$ for all $x \in \Bbb R$. $\Box$
Claim 3. $f(x) = a^x$ for all $x \in \Bbb R$, where $a := f(1)$. In particular, $f$ is differentiable everywhere.
Proof. By a similar trick as before, we see that $f(n) = f(1)^n$ for all positive integers $n$. By using $f(n)f(-n) = 1$, we see that $f(n) = f(1)^n$ for all integers $n$. (We already know it for $n = 0$.)
Now, suppose we have integers $m, n$ with $n > 0$. Then, we have
$$\left[f\left(\frac{m}{n}\right)\right]^n = f(m) = f(1)^m$$
and thus,
$$f\left(\frac{m}{n}\right) = f(1)^{m/n}.$$
This shows that $f(x) = a^x$ for all $x \in \Bbb Q$.
Now, we use continuity to conclude the same for all $x \in \Bbb R$. Let $x \in \Bbb R$ be arbitrary. Then, there exists a sequence $(x_n)_n$ of rationals such that $x_n \to x$. By continuity of $f$, we have
$$f(x) = \lim_{n \to \infty} f(x_n) = \lim_{n \to \infty} a^{x_n} = a^x,$$
where the last equality follows by continuity of the exponential function. $\Box$