Bear with me. I'm going to introduce components for the sake of lining up my ducks in a row. And then I will shoot.
(If this whole thing is too long you can skip to the very last paragraph:
LAST PARAGRAPH:
Likewise for each prime factor of $a$ we can either have $p|b$ or $p|c$ so there are two choices for each prime factor of $a$ and so there are $2^{\text{number of prime factors}}$ choices of pairs.
If that is too terse read on for a duck guide:)
let $\omega(a) = n$. Let $U = \{p_1,p_2,....,p_n\}$ be the distinct prime factors of $a$. Then we can write the unique prime factorization of $a$ as $a = \prod_{p_i\in U} p_i^{m_i}$ where the $m_i$ are natural numbers (the powers to which the prime factors divide $a$)
Suppose $b, c$ are natural numbers. And let $B=\{$ the distinct prime factors of $b\}$ and $C = \{$ the distinct prime factors of $c\}$ and $b,c$ have unique prime factorizations of $b= \prod_{q_i\in B} q_i^{w_i}$ and $c= \prod_{r_i\in B} r_i^{u_i}$
- Case 1: If $b|a$ and if $c|a$ then $B\subset U$ and $b=
\prod\limits_{p_i\in B}p_i^{w_i}$ where $w_i \le m_i$. And $C
\subset U$ and $c= \prod\limits_{p_i\in C}p_i^{u_i}$ where $u_i \le
m_i$.
- Case 2: If $\gcd(b,c) = 1$ then $B\cap C = \emptyset$
- Case 3: If $a = bc$ (then $b|a$ and $c|a$ so Case 1 holds) then
$B\cup C = U$ and $bc = \prod\limits_{p_i\in
B}p_i^{w_i}\prod\limits_{p_i\in C}p_i^{u_i} = a = \prod_{p_i\in U}
p_i^{m_i}$. And if $p_i \in B\cap C$ then $w_i + u_i = m_i$. And
if $p_j\in B\setminus C$ then $w_i = m_i$ and if $p_k \in C\setminus
B$ then $u_i = m_i$.
- So finally Case 4: If $a = bc$ and $\gcd(b,c) = 1$ then $B\cup C =
U$ and $B\cap C = \emptyset$ so if we consider $U$ as our universal set we have $C = B^c$ and we have $b = \prod_{p_i\in B}p_i^{m_i}$ and $c = \prod_{p_j\in B^c} p_j^{m_j}$.
Now..... bang.
To determine a pair of $b,c$ so that $a = bc$ and $\gcd(b,c) = 1$, I must consider each prime factor, $p_i$ of $a$.
Either $p_i\mid b$ or $p_i \not \mid b$. If $p_i\mid b$ then $p_i^{m_i}\mid b$.
So $b$ is uniquely determined by which subset $B\subseteq U$ we use. And $c$ is uniquely determined by ... what the complement of $B$ is.
And....
$|\{(b,c): a = bc; \gcd(b,c)=1\}|=$
$|\{b:b\mid a, c=\frac ab; \gcd(b,c) =1\}|=$
$|\{\prod_{p_i\in B} p_i^{m_i}: B\subseteq U\}|=$
$|\{B: B\subseteq U\}|=$
$|\mathcal P(U)|=$
$2^{|U|} = 2^{\omega(a)}$.
Or if you are not that comfortable with set theory:
Remember. $\mathcal P(U)$ is the set of all subsets of $U$, and the number of subsets of $U$ are determined by considering each element of $x\in U$ and either $x$ may be in the subset or $x$ may not be in the subset. That is two choices for each element of $U$ so there are $2^{\text{number of elements of U}}$ possible subsets.
Likewise for each prime factor of $a$ we can either have $p|b$ or $p|c$ so there are two choices for each prime factor of $a$ and so there are $2^{\text{number of prime factors}}$ choices of pairs.