Let $A$ be a non-trivial integral domain. Define the relation $\sim$ on the set of pairs $A \times A\setminus\{0_A\}$ as follows:
$$(a_1,b_1) \sim (a_2,b_2) \overset{\text{def}}{\Longleftrightarrow} a_1b_2=a_2b_1.$$
It turns out that $\sim$ is an equivalence relation on $A \times A\setminus\{0_A\}$. Addition and multiplication procedure is defined as follows.
$$(a_1,b_1)+(a_2,b_2) \overset{\text{def}}{=} (a_1b_2+a_2b_1,b_1b_2)\\(a_1,b_1)\cdot(a_2,b_2)\overset{\text{def}}{=}(a_1a_2,b_1b_2).$$
If one wishes to define such operations similarly on the set of equivalence classes by $\sim$, that is on the set $(A \times A\setminus\{0_A\})/\!\sim$, one must prove the operations agree with the relation $\sim$. In other words, it must be shown these procedures give a well-defined function, not depending on the choice of representative from an equivalence class.
Here is how I would prove the result in the case of addition.
Let $(a,b)\sim(a_1,b_1)$ and $(c,d) \sim (c_1,d_1)$ be any pairs in $A \times A\setminus\{0_A\}$. We need to show that $(a,b)+(c,d)$ is $\sim$-equivalent to $(a_1,b_1)+(c_1,d_1)$, that is $(ad+bc)b_1d_1 = (a_1d_1+b_1c_1)bd.$
<p>Hence, look at the expression <span class="math-container">$E:=(ad+bc) b_1d_1$</span>. Using distributivity in <span class="math-container">$A$</span>, we have <span class="math-container">$E=(ad)b_1d_1+(bc)b_1d_1$</span>. Using commutativity (and associativity) of multiplication, <span class="math-container">$E=(ab_1)dd_1+(cd_1)bb_1$</span>. But because <span class="math-container">$(a,b)\sim(a_1,b_1)$</span> and <span class="math-container">$(c,d) \sim (c_1,d_1)$</span>, we may replace <span class="math-container">$ab_1=a_1b$</span>, and <span class="math-container">$cd_1=c_1d$</span>. Therefore, <span class="math-container">$E=(a_1b)dd_1+(c_1d)bb_1$</span>. Again via distributivity (and commutativity, associativity), finally <span class="math-container">$E=(a_1d_1+b_1c_1)bd$</span>. <strong><em>QED</em></strong></p>
Here is how E. B. Vinberg does it in A Course of Algebra, page 130.
Define now addition and multiplication of pairs by the following rules: $$(a_1,b_1)+(a_2,b_2) = (a_1b_2+a_2b_1,b_1b_2)\\(a_1,b_1)(a_2,b_2)=(a_1a_2,b_1b_2).$$ We will prove that the equivalence relation defined above agrees with these operations. By the preceding discussion, it suffices to show that when we multiply both entries in one of the pairs $(a_1,b_1)$ or $(a_2,b_2)$ by the same element $c$, their sum and product get replaced by equivalent pairs. But it is clear that when we do this, both entries in the sum and the product are multiplied by $c$.
(Emphasis added by me).
Q: Why does it suffice to show only what Vinberg says?
To emphasise, "the preceding discussion" is quoted in either my previous question in yellow quote boxes, or here in this post. The order of the book is preserved. I thought it would be a poor idea to again quote the full passage here due to length. Of course, I am willing to do so if necessary; in such a case, please leave an appropriate comment.