We can show that the Matrix $\bf{W}$ of the quadratic form $x^T {\bf{W}} x$ can be assumed to be symmetric in the following way:
In general a matrix can be decomposed into a symmetric and an anti-symmetric part as follows:
$$M = \frac{1}{2} ( {\bf{M}} + {\bf{M}}^\top) + \frac{1}{2} ({\bf{M}} - {\bf{M}}^\top) = M_s + M_a$$
Further we note that the symmetric part is invariant to the transpose,
$$ {\bf{M}}_s^\top = {\bf{M}}_s $$
while the antisymmetric part changes its sign under transposition:
$$ {\bf{M}}_a^\top = - {\bf{M}}_a$$
Let us examine the quadratic form of a purely antisymmetric matrix:
$$q = {\bf x}^\top {\bf M}_a {\bf x} = ({{\bf x}^\top {\bf M}_a^\top {\bf x}})^\top = -({\bf x}^\top {\bf M}_a {\bf x})^\top = -q$$
Which implies that $q=0$ has to hold true.
Now for a general Matrix $\bf W$ we can see that:
$${\bf x}^\top {\bf M} {\bf x} = {\bf x}^\top ({\bf M}_s + {\bf M}_a){\bf x} = {\bf x}^\top {\bf M}_s {\bf x} + {\bf x}^\top {\bf M}_a {\bf x}$$
As we know that $${\bf x}^\top {\bf M}_a {\bf x} = 0$$ we finally find
$${\bf x}^\top {\bf M} {\bf x} = {\bf x}^\top {\bf M}_s {\bf x}$$