Hint: it might help to note that your relation $$R: (a, b)\,R\,(c, d) \iff ad = bc$$ can be equivalently expressed as
$$R: (a, b)\,R\,(c,d) \iff \frac ab= \frac cd$$
That is, if the ratio of $a$ to $b$ equals the ratio of $c $ to $d$, then $(a, b) R (c, d)$.
You need to apply the definitions of reflexivity, symmetry, and transitivity: in this case
($a$) Reflexivity: Is it the case that for all $(a, b) \in X\times X$, $(a,b)\,R\,(a,b)$?
($b$) Symmetry: Is it the case that for all $(a, b), (c, d) \in X\times X,$ if $(a, b) R (c, d),$ then $\,(c, d) R (a, b)\,?\,$ Why does $(a, b) R (c, d)$ immediately imply about whether $(c,d)\,R\,(a,b)$?
($c$) Transitivity: Is it the case that for all $(a, b), (c, d), (e, f) \in X\times X,$ that if $(a,b)\,R\,(c,d)$ and $(c,d)\,R\,(e,f)$, then it must follow that $(a,b)\,R\,(e,f)$?
If you can answer yes to each of the above (and you can), then your relation $R$ is an equivalence relation.