For convenience, I'll transcribe (word for word) the proof given in Example 3.27 (pp. 93-94) of Boyd and Vandenberghe (which is free online). Note that in the passage below, the domain of $f$ is $\mathbb R^n$.
Now consider the function $f(x) = (1/2) \| x \|^2$, where $\| \cdot \|$ is
a norm, with dual norm $\| \cdot \|_*$. We will show that its
conjugate is $f^*(y) = (1/2) \|y\|_*^2$. From $y^T x \leq \| y \|_* \|x\|$, we conclude $$ y^T x - (1/2) \| x \|^2 \leq \| y \|_* \| x \| - (1/2) \|x\|^2 $$ for all $x$. The righthand side is a quadratic function of $\|x\|$, which has maximum value $(1/2)\|y\|_*^2$. Therefore for all $x$, we have $$ y^T x - (1/2) \|x\|^2 \leq (1/2) \|y\|_*^2 $$ which shows that $f^*(y) \leq (1/2) \|y\|_*^2$.
To show the other inequality, let $x$ be any vector with $y^T x = \|y\|_* \|x\|$, scaled so that $\|x\| = \|y\|_*$. Then we have, for
this $x$, $$ y^T x - (1/2) \|x\|^2 = (1/2) \|y\|_*^2, $$ which shows
that $f^*(y) \geq (1/2) \|y\|_*^2$.