In Deep Learning (page 44) it is stated that:
Specifically, every real symmetric matrix can be decomposed into an expression using only real-valued eigenvectors and eigenvalues: $$\mathbf A = \mathbf {Q Λ Q^T}$$ where $\mathbf Q$ is an orthogonal matrix composed of eigenvectors of $\mathbf A$, and $\mathbf Λ$ is a diagonal matrix. The eigenvalue $Λ_{i,i}$ is associated with the eigenvector in column $i$ of $\mathbf Q$, denoted as $\mathbf Q_{:,i}$. Because $\mathbf Q$ is an orthogonal matrix, we can think of $\mathbf A$ as scaling space by $λ_i$ in direction $\mathbf v^{(i)}$.
What does it mean that matrix $A$ is scaling space by $\lambda_i$ in direction $\mathbf v^{(i)}$?