Absolute continuity of measures is named after absolutely continuous functions. A function $f:[a,b]\to\mathbb{R}$ is called absolutely continuous if for each $\epsilon>0$ there exists a $\delta>0$ such that for any finite collection of disjoint intervals $(x_1,y_1),(x_2,y_2),\dots,(x_n,y_n)\subset[a,b]$ whose total length is less than $\delta$, $$\sum_{k=1}^n |f(y_k)-f(x_k)|<\epsilon.$$
Note that if you restrict to the case $n=1$, this is just the usual definition of uniform continuity, which is equivalent to continuity since $[a,b]$ is compact. So this is somehow a stronger version of continuity, which might be reasonable to call "absolute continuity" (though I'm not sure exactly what's "absolute" about it).
So, what does this have to do with measures? Well, it turns out that a measure $\gamma$ on $[a,b]$ is absolutely continuous with respect to Lebesgue measure iff the function $f(c)=\gamma([a,c])$ is absolutely continuous. So in general, the relationship between absolutely continuous measures is a generalization of the relationship between absolutely continuous functions (for which the name makes a bit more sense) and Lebesgue measure.