According to the Wikipedia page on bivectors:
...if $B$ is a bivector, then the rotor $R$ is $e^{B/2}$ and rotations are generated [by] $v'=RvR^{-1}$.
But how do you take an exponent between a scalar and a bivector? I've seen expressions like $B^2$ before, meaning to take the geometric product of $B$ with itself, but the blade was always in the mantissa. Is it just an element-wise operation, like $\lambda B$ for scalar multiplication?